A definitive guide to the independent brands you need to know.
Home and Accessories
Launched in December 2012 by artist and illustrator Sarah Fotheringham and Maninder Singh, a British-Indian couple living in Delhi, Safomasi make unique illustrated home textiles and accessories handcrafted in India, that tell the story of their travels all over the world.
Born out of their love for colour, pattern, interiors and travel, the duo design playful prints that are then turned into a range of home and lifestyle products including cushions, quilts, table linens, bags and pouches, clothing and fabric by the metre.
Safomasi work with a screen printing workshop that print their fabrics by hand, which are then stitched into products and finished in house by their small team of tailors in their studio in Chirag Dilli. Studio visits can be made by appointment.
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An online store supporting makers with a practise rooted in responsibility towards people and the planet, Rooted Objects carries a curated collection home, lifestyle, fashion and beauty brands.
Husband-wife duo Kiran and Kinnari stock Rooted Object’s virtual shelves with products from homegrown labels where quality, thought and longevity are key features. Find Kerehaklu who repurpose fallen wood into raw, rustic home goods, Zaga’s graphic handwoven rugs and cushions, Arture’s polished cork accessories, North Mist’s organic cotton men’s tees, Satliva’s cold pressed hemp oil products, Ilana Organics natural skincare and more.
The Wardrobe Edit
Founded by Siddharth and Satvika Suri, Andamen is a contemporary men’s fashion brand “where Indian-ness is celebrated. Sometimes quietly. Sometimes with a little jig.” Andamen makes men’s shirts and accessories focused on luxury, not as a price point but as an experience.
Inspired by the Andaman Islands, and symbolic of today’s global Indian, Andamen represents the duality of “being international yet deeply connected to our Indian roots.” Their design philosophy, Indian heritage and increasing use of traditional craftsmanship and storytelling-based concept makes Andamen a unique brand in the men’s fashion space.
The Beauty Cabinet
Find rewards from these brands and more in the ongoing LOVER fundraiser via Ketto.